UX and data audit
Journey analysis, data checks and a benchmark of the platforms on the market.
AutomotiveAudi France
Audi France: an after-sales platform redesigned around the customer experience
Online quotes, bookings and payment for Audi vehicle servicing.
The project
In spring 2019, Audi France launched a site dedicated to after-sales: Audi owners get an online servicing quote, book an appointment with a Partner and pay online. Originally designed as a specialists' application, the journey lacked fluidity and the number of payments had stalled. The brand wanted to give the platform strong momentum and grow the business it generates.
Our approach
From audit to optimisation, a data-driven approach
Corrective actions
An optimisation phase to quickly improve the quality of service and the application's performance.
Enhancements
Partner workshop calendars synchronised with the platform, simpler journeys.
Monitoring
Performance analysis and tracking to identify the next adjustments and optimisations.
A UX and data redesign with concrete results
Combining UX and data brought out the main workstreams of the redesign: mobile-first, conversion, imagery, tracking and sign-in. They are what makes the platform successful today.
A sharp rise in online bookings
A lower bounce rate
More visits and more workshop attendance
Stronger customer loyalty
- Business digitalisation
- Automotive
The project's success is the result of the excellent coordination between the Audi and Wide/Micropole teams.
Head of customer platforms and e-commerce, Audi France
A business platform that needs new momentum?
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UX and data audit, optimisation, performance monitoring: let's discuss your online journeys.
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