E-commerce
Selling online is no longer enough: you need to convert. At Wide x TALAN, we design e-commerce platforms that turn every visit into revenue, smooth journeys, frictionless checkout, data- and AI-driven merchandising, compliant with Swiss requirements (FADP, local hosting, payments), integrated with your IS and your logistics.
Your customers, individuals and professional buyers alike, expect fast, personalized and consistent buying journeys across every channel. A Commerce experience platform orchestrates catalog, content, customer data and AI to create buying experiences that convert, build loyalty and measure results.
Every step of the funnel counts. We optimize the product page, cart and checkout to turn traffic into revenue.
Negotiated pricing, multi-buyer accounts, quotes and reordering on the pro side; immediacy and emotion on the consumer side, on a single platform.
TWINT, cards, installment payment, Swiss hosting, PCI-DSS and privacy by design: trust is won at checkout.
Web, app, retail, marketplace: stock, orders and deliveries orchestrated (click & collect, ship-from-store) from a single source.
Product pages optimized for Google and AI engines (ChatGPT, Perplexity, Gemini), Core Web Vitals in the green, mobile-first.
Headless commerce that feeds all your channels; modular architectures, low vendor lock-in, maximum scalability.
Maturity, catalog, sales model: we start from your context to choose the most relevant commerce architecture.
TCO & sovereignty
The classic open-source e-commerce platform to industrialize a robust foundation while staying in control of the roadmap.
Managing a dense catalog, several sites or countries, and B2B rules that don't fit a one-size-fits-all box? You keep control of the code, the roadmap and your data, with a highly extensible back office and commerce engine built to absorb complexity without locking you into a single vendor.
Learn moreTime-to-market
The vendor cloud e-commerce platform to launch fast, reduce ops and secure a predictable running cost.
Want to sell online fast, without tying up an infrastructure team? The platform is managed, infrastructure included, scalability and security patching handled for you: your teams focus on catalog, content and conversion, not servers.
Learn moreOmnichannel & innovation
The composable e-commerce platform to launch fast, iterate often, and feed every channel.
Selling across multiple markets and channels, with teams who want to iterate without waiting for a release cycle, or in an environment that already has software building blocks in place? Decoupling and a best-of-breed architecture let you gain agility and technological freedom, without compromising on the quality of the tools you want to put in place.
Learn moreWe systematically position every platform to be CDP-ready and GEO-ready, optimized not only for Google, but for visibility in the answers of AI engines (ChatGPT, Perplexity, Gemini), and augmented by AI where it creates revenue.
Semantic search, product recommendations and dynamic cross-sell to raise average order value.
UX and technical implementation designed to be ready for AI answer engines, specifically adapted to e-commerce product pages.
Teams trained in accessibility and WCAG standards, at every stage of the project.
AI embedded in e-commerce: for MCPs, contributors, UX personalization and conversational assistants.
Every information system is unique. Our expertise lies in thinking the e-commerce architecture as a whole, making the right technical and technological choices to connect the existing ecosystem, smooth the user journey and maximize conversion.
Chief Technical Officer
Sales model analysis, audit of the existing setup, KPI definition (conversion, average order value, retention, margin).
Solution selection based on your criteria: catalog size, B2B/B2C, IS & logistics constraints, TCO budget.
Design of buying journeys, product pages, cart and checkout optimized for conversion.
Iterative sprints, regular demos, payment/ERP/OMS integrations, progressive go-live.
Support, A/B tests, version upgrades, continuous funnel optimization and ROI measurement.
Not an integrator stacking licenses. A partner committed to the revenue generated.
Premium UX/UI, carefully crafted buying journeys, a culture of conversion: your customers feel it.
ERP, OMS, payment, security and cloud integration: your back office handles the load.
Local payments (TWINT), natively multilingual, FADP under control, knowledge of the retail landscape.
Integrated or composable platform, cloud or on-prem: we choose what serves your margin.
A project, an idea, an RFP for your e-commerce project? Our team replies within 48h.
Contact usSwitzerland
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+41 22 721 02 00 France
Open +33 1 74 18 79 79 Spain
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