Brand strategy & creation
We combine creativity, data and strategic vision to build brands that express themselves clearly, adapt consistently and endure.
A strong brand cannot be decreed. It is built, tested in real use and evolves with its environment. Without a clear strategy or an identity adapted to digital, your investments lose consistency and impact.
A vague positioning, a generic promise, a tone of voice missing from communications that sound like every competitor's.
Group, sub-brands, solutions with their own identities: without a strategic common thread, the way entities fit together creates confusion and dilutes value.
Insufficient contrast, hard-to-read typefaces, colours unsuited to different display modes: an identity that does not meet digital accessibility requirements and limits the user experience.
Brand guidelines produced and then forgotten in a drawer, too theoretical to guide teams, too rigid to adapt to new uses.
Visual expressions that differ from one medium to the next. Each team, each agency interprets the brand its own way, diluting consistency and credibility.
Every site migration, every rebranding starts from scratch for lack of solid foundations. A creative debt that keeps building up.
From brand strategy to operational rollout, four complementary offerings to build, enrich and evolve a strong, consistent identity suited to all your uses.
Build an identity
Create a strong brand, from strategy to visual expression.
Definition of the positioning and brand platform, territory of expression, creation of the visual and verbal identity, logo, graphic universe, typefaces, colours and brand guidelines. Solid fundamentals to build a distinctive, consistent and lasting brand.
For which needs?
Refine an identity
Evolve an existing identity into a consistent, high-impact 360° brand universe.
Audit and enrichment of the existing guidelines, development of the graphic territory, print and digital applications, art direction principles and usage guidelines. A richer, more expressive identity suited to every touchpoint.
For which needs?
Elevate the digital presence
Adapt your identity to digital uses to create accessible, consistent and engaging experiences.
Audit of the digital identity, adaptation of typefaces, colours and contrasts to accessibility requirements, creation of components and interactive elements, motion design principles and responsive applications. A brand designed to live fully on every screen.
For which needs?
Systematise the identity
Turn your identity into a modular, scalable system that is easy to deploy.
Creation of design systems, component libraries, templates and brand kits, definition of usage and governance rules. Shared tools to ensure consistency, speed up production and make teams more autonomous.
For which needs?
We don't just deliver a logo. We build brands designed as systems: scalable, consistent and able to adapt to every use without losing their soul.
Every creative decision is made for digital first: dark mode, responsive, favicon, motion. An identity that works everywhere, from day one.
We build lasting foundations: brand architecture, visual tokens, UI components tied to the identity. A rebrand is driven through the foundations, not component by component.
AI speeds up exploration, asset generation and trend monitoring. Strategic vision and human creative judgment stay at the centre of every decision.
Contribution processes, team training, continuous drift audits: we build the tools so your brand stays consistent long after delivery.
A brand is not just a logo: it is a living system, designed to express itself consistently on every screen and at every touchpoint. Our role is to give it a clear strategy, an identity suited to digital and the tools to last, without ever losing its soul.
Manager, strategy expert
Understanding your challenges, audience and context: user research, qual/quant studies, benchmark, audit, trends.
Bringing a distinctive, authentic identity to life: brand platform, naming, logo, tone of voice.
Giving your brand all the tools to express itself: brandbook, editorial and graphic guidelines, content strategy, design system.
Deploying your brand across every channel: asset creation, 360° campaigns, motion videos, social media templates.
We bring together strategic and creative expertise to build modern, powerful brands that stay activatable over time. Our art directors, designers and developers work together, for brands that live across every channel, with direct access to insights: user studies, marketing data, behavioural analysis.
Brand strategists, art directors, copywriters, UX designers, AI experts.
Accessibility, eco-design and adaptability by design.
Switzerland
Open
+41 22 721 02 00 France
Open +33 1 74 18 79 79 Spain
Open
