The digital agency of the Talan group

Retail

The commerce of tomorrow, unified from store to mobile

Competition from pure players, expectations of immediacy, margins under pressure, stock to orchestrate in real time: Swiss retail must unify its channels and leverage its data to stay relevant.

Wide × TALAN designs omnichannel experiences, e-commerce, app, phygital, loyalty, that connect store, web and mobile around the customer.

Unify channels, put the customer back at the center

The buying journey no longer has a border between physical and digital: people discover online, try in store, order on mobile and pick up in the boutique. Retail must orchestrate stock, data and experiences across every channel, while controlling its costs and margins.

  • Click & collect, ship-from-store, e-reservation: stock, orders and deliveries orchestrated from a single source.

  • Kiosks, product scan, augmented sales staff: digital extends the in-store experience, without friction.

  • Relationship program, CRM and CDP: a unified customer view to personalize the offer and build lasting loyalty.

  • Funnel optimization, data-driven merchandising and automation to preserve profitability.

  • Sales, holidays, launches: a platform that handles the load, fast and continuously available.

Three levers, one integrated offering

From e-commerce to app, from data to AI: IS-ready omnichannel platforms, designed to connect store, web and mobile.

01

E-commerce

Commerce platform

Online store, marketplace, click & collect: an omnichannel e-commerce platform, conversion- and margin-driven.

Want to unify online and in-store purchasing, without compromising on click & collect or handling load peaks (sales, holidays, launches)? Depending on your catalog and volumes, we choose between an integrated e-commerce platform for a fast launch, a managed cloud SaaS solution to absorb peaks without an infrastructure team, or a composable (MACH) architecture to assemble best-of-breed catalog, merchandising and OMS. You get an optimized funnel, driven by conversion and margins.

  • Omnichannel & OMS
  • Data-driven merchandising
  • Load peak handling
  • Composable (MACH) architecture
See the solution
02

Mobile application

Business application

Customer app, loyalty app, sales-staff app: a phygital experience connecting store to mobile.

Do you have specific needs for digital loyalty, in-aisle product scanning or in-store sales tools, that no generic app covers properly? We design mobile applications tailored to your retail use cases: digital loyalty card, product scan and e-reservation, geolocated notifications, in-store clienteling for your sales teams. A cross-platform framework covers iOS and Android without doubling development costs.

  • Digital loyalty
  • Product scan & phygital
  • Geolocated notifications
  • In-store clienteling
See the solution
03

Data & AI

Process

AI at the service of loyalty, average basket and operational efficiency.

Want to build AI directly into your retail platforms, without making it a separate project? Or use data and AI to develop new use cases, or quickly migrate legacy solutions? Unified customer knowledge (CRM/CDP), recommendations and offer personalization, demand forecasting and stock management, omnichannel journey analytics: we embed AI where it creates value, at the heart of your existing platforms.

  • Unified CRM / CDP
  • Product recommendations
  • Demand forecasting
  • Omnichannel analytics
See the solution

Our case studies

See all our references

Omnichannel, served by a dual expertise

Wide brings UX/UI excellence, the shopping experience and a culture of agile delivery; TALAN brings IS integration, OMS, logistics and mastery of run. Together, a French-speaking Switzerland partner able to connect physical and digital commerce in an integrated offering.

01

Omnichannel expertise

A unified vision of the journey, from store to mobile, around the customer.

02

IS & OMS integration

ERP, OMS, POS and logistics connection for reliable, orchestrated stock.

03

Local proximity

Local teams, responsiveness and knowledge of the Swiss retail fabric.

04

Performance & scalability

Platforms that handle the load peaks of peak commercial periods.

05

Data serving margins

Personalization and forecasting to preserve conversion, loyalty and profitability.

Let's talk
about your project

A project, an idea, an RFP for your Retail project? Our team replies within 48h.

Contact us

Switzerland

Open
Geneva Esplanade de Pont-Rouge 9
1212 Lancy
Lausanne Place Saint-François 5
1003 Lausanne
+41 22 721 02 00

France

Open
Paris 91-95 rue Carnot
92300 Levallois-Perret
Lyon 131 Bd de Stalingrad
69100 Villeurbanne
+33 1 74 18 79 79

Spain

Open
Barcelona Carrer d'Aragó, 383, 10ma
08013 Barcelona