The digital agency of the Talan group

Digital marketing solution

Turn your digital journeys into measurable performance

Customer journeys have become fragmented: search, social media, content, campaigns, websites, CRM and human interactions all play a part in the decision.

Wide helps you orchestrate these touchpoints to grow your visibility, attract qualified audiences, convert and measure the real contribution of every marketing action.

From complexity to performance

We orchestrate the entire marketing journey

Strategy, content, media activation, SEO, GEO, data and journey optimisation: we connect the expertise needed to turn your business objectives into measurable actions.

Our approach combines user understanding, data, marketing and technology, with continuous performance steering.

Three areas of expertise to cover the entire journey

From visibility to conversion, we structure our work around three complementary offerings.

01

Marketing activation

From strategy to business performance

We design and activate the programmes that attract, convert and retain your audiences across every channel.

  • Acquisition strategy and channel orchestration
  • Paid search, paid social and programmatic
  • CRM campaigns and marketing automation
  • Campaign content and assets
  • Landing pages, journeys and conversion optimisation
  • Measurement, experimentation and continuous improvement
02

SEO, GEO & content

From visibility to qualified demand

We grow your visibility on search engines and AI platforms, connecting content strategy, technical excellence and business opportunities.

  • SEO, competitive and AI-visibility analysis
  • Search intent research
  • SEO and GEO strategy
  • Editorial strategy and content production
  • Technical, semantic and structural optimisation
  • Internal linking and information architecture
  • Visibility tracking on search engines and AI platforms
03

Data marketing

From data to understanding and performance

We organise your marketing data to better understand journeys, measure performance and activate relevant audiences.

  • Data, tracking and tools audit
  • Measurement plans and tagging plans
  • Collection architecture and data layer
  • Integration of analytics, CRM and media data
  • Dashboards and visualisation
  • Funnel and user-journey analysis
  • Segmentation, personalisation and activation
SEOGEOContent

Be visible where your audiences search and decide

Search is changing. Users no longer discover brands only in traditional results: they also look for information in conversational engines and AI-generated answers.

We combine SEO, GEO and content strategy to strengthen your presence across this whole ecosystem, capture high-value intent and turn organic visibility into qualified demand.

01 Strategy & insights

We analyse your market, your competitors, search intent and your visibility on search engines and AI platforms to identify priority opportunities.

02 Content & authority

We build editorial strategies aligned with your business goals and produce useful, structured and credible content.

03 Technical SEO

We optimise site structure, crawling, indexing, performance, internal linking and the technical foundations needed for lasting visibility.

04 Measurement & scaling

We track visibility, qualified traffic, conversions and content performance to continuously improve the programme.

Why Wide?

A business-oriented approach, connected expertise and measurable performance: a single partner to run your marketing levers end to end.

01

A business-oriented approach

We start from your objectives, your audiences and your journeys to define the levers that are really useful, rather than activating channels in isolation.

02

Connected expertise

SEO, GEO, content, media, CRM, analytics, UX and technology are orchestrated within a shared vision of the customer journey.

03

Measurable performance

We structure measurement from the start and track the contribution of channels, content and journeys to prioritise optimisations.

Measurable
results

120+

sites supported in improving their organic search ranking

10+

years of digital and marketing support

50+

campaigns a year activated to support our clients' marketing objectives

Ready to transform
your marketing?

Talk to our expert teams: we get back to you within 48h.

Contact us

Switzerland

Open
Geneva Esplanade de Pont-Rouge 9
1212 Lancy
Lausanne Place Saint-François 5
1003 Lausanne
+41 22 721 02 00

France

Open
Paris 91-95 rue Carnot
92300 Levallois-Perret
Lyon 131 Bd de Stalingrad
69100 Villeurbanne
+33 1 74 18 79 79

Spain

Open
Barcelona Carrer d'Aragó, 383, 10ma
08013 Barcelona