Digital experience
Your marketing teams deserve better than a CMS. At Wide × Talan, we design digital experience platforms that create, personalize and deliver multichannel journeys, compliant with Swiss requirements (FADP, local hosting), integrated with your IS, and ROI-focused from the very first sprint.
Your users, customers, citizens, employees or partners expect consistent, personalized and fast experiences across every channel. A digital experience platform orchestrates content, customer data and AI to create experiences that convert, build loyalty and measure results.
A customer data layer (CDP) to segment, target and adapt every experience in real time based on profile and behavior.
Swiss hosting, control over data transfers, DPAs under control, a privacy-by-design architecture.
Content optimized for Google and for generative AI engines (ChatGPT, Perplexity, Gemini): visibility now plays out on both fronts.
Your teams publish, personalize and measure independently, with interfaces designed for non-technical users.
Lightweight, mobile-first fronts with loading times well below the 3-second abandonment threshold.
Decoupled digital experience platforms feeding all your channels from a single source; modular architectures, low vendor dependency.
Maturity, legacy, ambition: we start from your context to choose the most relevant architecture.
TCO & sovereignty
The robust, governed, sovereign digital experience platform, that lowers TCO without sacrificing the experience.
Want to stay in control of your platform, on-premise or in a managed cloud, while industrializing multichannel content creation and delivery? You accelerate your redesign or replatforming, reduce recurring costs and secure compliance, without depending on a vendor or giving up control of your roadmap.
Learn morePortals & IS integration
The IS-ready digital experience platform for complex journeys, authentication and orchestration between applications.
Does your platform need to talk to a heterogeneous information system: IAM, repositories, legacy applications, security requirements? You get a unified experience across disparate systems, with a progressive, controlled cloud/PaaS trajectory, without a big bang or disruption for your users.
Learn moreTime-to-market & omnichannel
The composable digital experience platform to launch fast, iterate often, and feed every channel.
Want to accelerate delivery, decouple front from back, and evolve your platform continuously without constant replatforming? A headless architecture lets you iterate on each channel independently, web, app, retail, kiosk, with the freedom to assemble the best building blocks on the market around your experience.
Learn moreWe systematically position every digital experience platform to be CDP-ready and GEO-ready, optimized not only for Google, but for visibility in the answers of AI engines (ChatGPT, Perplexity, Gemini).
Content adapted by profile and behavior, with dynamic recommendations.
UX and technical implementation designed to be ready for AI answer engines (ChatGPT, Perplexity, Gemini).
Teams trained in accessibility and WCAG standards, at every stage of the project.
AI embedded in the CMS or digital experience platform: for contributors, content personalization and conversational assistants.
A successful digital experience platform is not a tool choice, it's an architecture of experience: we align content, data and journeys around a single goal, the value delivered to the user.
CMS offering manager, Drupal expert
Needs analysis, audit of the existing setup, definition of KPIs (UX, SEO, performance, internal adoption).
Solution selection based on your criteria: project size, cloud/on-prem constraints, IS integration level, TCO budget.
Journey design, co-design, reusable components across all your channels.
Iterative sprints, regular demos, progressive production rollout.
Support, version upgrades, functional enrichment, ROI measurement.
Not an integrator stacking licenses. A partner who commits to the value delivered.
Premium UX/UI, co-design, attention to detail, your users feel it.
Backend integration, IAM, security, cloud, your CTO sleeps better.
Deep knowledge of the local business landscape, natively multilingual, FADP mastered.
Open source or vendor, cloud or on-prem, we choose what is right for you.
A project, an idea, an RFP for your digital experience project? Our team replies within 48h.
Contact usSwitzerland
Open
+41 22 721 02 00 France
Open +33 1 74 18 79 79 Spain
Open
