Luxury & watchmaking

The excellence of watchmaking craft, extended into the digital experience

Desirability, exclusivity, heritage: Swiss luxury and watchmaking houses cannot compromise on emotion or mastery.

Wide × TALAN designs digital experiences worthy of your pieces, immersive brand sites, premium e-commerce, clienteling and connected services, serving customer relationships and brand value, internationally.

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Combining desire and mastery, without compromise

Luxury houses must offer a digital experience as demanding as their creations: emotion, refinement and performance, while orchestrating the customer relationship on a global scale and protecting the brand image. Digital is no longer a showcase: it is an extension of the boutique experience.

Premium art direction, product narrative and performance: an experience worthy of the piece it presents.
Selling luxury online: refined buying journey, VIP services, international payments and exceptional delivery.
Personalized relationship between advisors and clients, from digital to boutique, around unified customer knowledge.

NFC, digital product passport, certificate of authenticity and traceability: the piece communicates with its owner.
Multi-country and multilingual rollout, brand consistency and adaptation to key markets, without diluting identity.

Three levers, one integrated offering

From brand site to online boutique, from data to AI: platforms worthy of luxury's demands, designed for emotion and performance.

E-commerce

Commerce platform

Exceptional online boutique, VIP services, assisted remote selling: emotion and exclusivity, never sacrificed.

Want an online boutique worthy of your house, without compromising on the premium buying journey or VIP services? Depending on your volumes and catalog, we choose between an integrated e-commerce platform for a fast launch, or a composable architecture for a bespoke, best-of-breed experience. You get international payments, exceptional delivery and fine control over your limited-edition launches.

Premium buying journey
VIP services
International payments
Limited editions

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Digital experience

Digital platform

Brand site, editorial platform, private customer area: a digital experience platform serving desirability.

Want to redesign your brand site or private customer area, without ever sacrificing art direction or product storytelling? Depending on your existing foundation and governance constraints, we choose between an open-source digital experience platform, sovereign and cost-controlled, an enterprise Java solution for deep IS integration, or a composable architecture for maximum creative freedom and best-of-breed multi-market deployment. You get a platform worthy of your premium standards.

Immersive brand sites
Customer & collector spaces
Multi-market & multilingual
Composable architecture

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Data & AI

Process

AI at the service of customer relationship and brand value, with discretion and refinement.

Want to build AI directly into your brand platforms, without making it a separate project? Or use data and AI to develop new clienteling services, or quickly migrate legacy solutions? Unified customer knowledge, discreet recommendations and personalization, digital passport and product authentication, customer-value analytics: we embed AI where it creates value, with the restraint your house demands.

Unified clienteling
Discreet personalization
Product authentication
Customer-value analytics

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Our case studies

See all our references

Swiss watchmaking group E-commerce

E-commerce platforms at the scale of a watchmaking group

Swiss watchmaking manufacture E-commerce

A global platform and 7 e-commerce websites

The demands of luxury, served by a dual expertise

Wide brings art direction, UX/UI excellence and a culture of detail; TALAN brings IS integration, security and mastery of run. Together, a French-speaking Switzerland partner able to serve brand emotion and performance, on an international scale.

Attention to detail

A culture of refinement and finishing, worthy of luxury houses.

Swiss roots

Proximity to the watchmaking and luxury ecosystem, at the heart of its historic hub.

International dimension

Multi-country and multilingual deployments, brand consistency across all markets.

Brand protection

Product authentication, anti-counterfeiting and image control.

Performance & excellence

Fast and impeccable platforms, faithful to the premium promise.

Let's talk
about your project

A project, an idea, an RFP for your Luxury & Watchmaking project? Our team replies within 48h.

Cookie	Provider	Purpose	Duration
`bcookielidcli_sugrUserMatchHistoryAnalyticsSyncHistory`	LinkedIn (Insight Tag)	Conversion tracking and ad targeting on LinkedIn	1 day to 1 year
`_fbpfr`	Meta (pixel)	Conversion tracking and ad targeting on Facebook and Instagram	3 months
`__hstchubspotutk__hssc__hssrc`	HubSpot	Visit and form tracking for marketing automation	Session to 6 months

The excellence of watchmaking craft, extended into the digital experience

Combining desire and mastery, without compromise

Three levers, one integrated offering

E-commerce

Digital experience

Data & AI

Our case studies

E-commerce platforms at the scale of a watchmaking group

A global platform and 7 e-commerce websites

The demands of luxury, served by a dual expertise

Attention to detail

Swiss roots

International dimension

Brand protection

Performance & excellence

Let's talkabout your project

Let's talk
about your project