Simplify user journeys
Make products and services easier to understand and design more intuitive, accessible and effective journeys.
BankingBCVS
Banque Cantonale du Valais
Transformation of the digital ecosystem, experience optimisation and marketing performance.
The project
Wide supports Banque Cantonale du Valais in the evolution of its digital ecosystem, with an approach that combines user experience, art direction, web platform and marketing performance.
From the design of journeys and digital identity to acquisition, SEO and performance measurement, the different areas of expertise are mobilised with one aim: to lastingly improve the bank's digital experience and performance.
The objectives
Three ambitions to evolve the bank's digital experience and performance.
Evolve the brand experience
Translate the BCVS identity into a contemporary, consistent and distinctive digital experience, from art direction to interfaces.
Grow visibility and performance
Strengthen SEO and digital acquisition, improve conversion and have reliable measurement to steer and optimise marketing actions.
Several disciplines,
several areas of expertise
The project mobilises complementary expertise to evolve the brand, the user experience, the platform and its marketing performance together.
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Analysis and simplification of journeys, information architecture, UX design and continuous improvement of the experience.
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Definition of the digital universe, art direction, interface design and application of the brand identity across the digital experience.
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Maintenance, development and evolution of the platform to support the bank's new uses and needs.
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Optimisation of organic visibility, SEO support and activation of paid media, social media and programmatic campaigns.
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Measurement of journeys and conversions through GA4, GTM, Search Console, server-side tracking and steering dashboards.
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Implementation of Webmecanik and gradual development of activation, segmentation and marketing automation programmes.
Designing a digital experience that serves users and performance
The digital platform is at once an essential point of contact with BCVS customers, an expression of its identity and a lever for visibility, acquisition and conversion.
Its evolution therefore combines UX, art direction and technology with the challenges of SEO, acquisition and measurement, to build a consistent experience and continuously improve its performance.
From experience to performance
An integrated approach that connects design, technology, acquisition and data.
Experience & design
UX, information architecture and art direction combine to simplify journeys and deliver a distinctive digital experience, consistent with the BCVS identity.
Marketing & data
SEO, digital acquisition, analytics, tracking and marketing automation make it possible to grow visibility, measure journeys and continuously optimise performance.
Want to evolve your digital ecosystem?
Experience, design, technology and marketing: let's bring together the right expertise to turn your digital challenges into performance.
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