BankingCA next bank
As part of the digitalization of some of its banking products, CA next bank worked with Wide to deploy a concept and a marketing campaign inviting internet users to open a new account 100% online.
Make CA next bank a bank close to internet users' everyday lives. Position the bank as a modern digital player. Communicate on the strengths of the “account opening” offer:
An original, sparkling campaign that speaks the language of web culture.
Draw on the web-culture codes the target audience loves.
To reach internet users and stand out in a relatively saturated banking landscape, CA next bank decided to draw on web-culture codes. In the end: slip into users' daily lives with an original, sparkling marketing campaign that references their own culture.
Easy recipes.
Building on the success of “Tasty” recipes and “DIY” among internet users, the challenge was to adapt the account-opening process to the making of an easy recipe. From ingredients to preparation and cooking, every step echoes a cooking recipe.
A concept that can be adapted endlessly.
Naturally, the campaign relies mainly on a video encouraging internet users to discover the easy recipe: account opening, while redirecting to the dedicated landing page. But thanks to an endlessly adaptable concept, the video was rolled out as banners and social media posts, across all of the bank's OWNED and PAID digital channels.
Creative concept, e-marketing, adapted formats: let's talk about your next campaign.
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