Business
A strong, consistent brand, carried by autonomous local teams.
IndustryEquans
Equans, leading provider of building and energy solutions in Switzerland
Structuring and rolling out a shared visual language.
The project
In 17 countries, 74,000 experts, one shared goal: unify the digital experience and strengthen the marketing power of the Equans brand.
The challenge
Present a unified brand identity across a vast network of subsidiaries, while giving local teams content freedom and deploying very fast.
Marketing
A confident positioning, faster campaign roll-out and pages that convert.
The solution
A centralized, marketing-driven design system
Modular architecture
Reusable components for sites, campaigns and events.
Visual consistency
Clear guidelines: typography, colors, spacing.
Marketing flexibility
Templates optimized for storytelling, market pages and landing pages.
Digital performance
SEO and mobile first.
A site factory for every market
Learn more about our digital experience offering
Wide designed a structured CMS with customizable templates, combining design consistency with localized content. This project earned Wide an Acquia Engage Award.
The methodology
A collaborative approach, from audit to governance
Audit of content and of design and marketing practices
Cross-functional workshops: communication, IT and marketing teams
Prototyping of marketing and corporate pages
Contributor training and setup of a governance model
Measurable
results
A faster site factory, markets deployed in record time and lower implementation costs.
×3
faster: an accelerated site factory
10
markets deployed in 6 months
-60%
implementation costs
A multi-market project?
Let's talk.
A consistent brand, autonomous local teams: let's discuss your roll-out.
Contact us
