State of Fribourg

The site was designed around the needs of its users. An external and internal UX analysis was carried out. Its conclusions showed that content had to be organized thematically rather than hierarchically. Users therefore do not need to know how the State is organized to search for and find the information or service they need.

The twelve main categories were selected by the users. The content production process, now more cross-functional, was reviewed. Content includes more visuals. The editorial committee, made up of the information managers of each Directorate, meets every week and defines the editorial line. Usage and satisfaction statistics will be analyzed regularly and the content adapted accordingly.

The site was built with a “mobile first” approach: a mobile version was prepared first, then a desktop version. The focus is on keyword search, with a new, more powerful search engine. The site meets the requirements of the Federal Act on the Elimination of Inequalities for People with Disabilities, which recommends website accessibility. A certification will eventually be requested.

The visual identity has been modernized. The neutral, clean design, focused on typography and content, is meant to highlight the essential elements. The single color that underlines the canton's black and white is called Bleu Moléson: a blue-green reminiscent of the canton's lakes and rivers, from the green of its meadows to the grey-blues of the Vanils.