A core model
A shared technical foundation and architecture on Drupal, a brand design system and one backlog for every instance.
LuxuryHennessy
Hennessy: a global digital platform and a tailor-made CRM
A single Drupal platform, deployed in 140 countries.
The project
140 countries, 4 localised versions.
Hennessy wanted a new digital strategy that would assert both the house's global reach and its long-standing local roots in each market. The challenge: design an ecosystem that strengthens engagement, conversion and the relationship between the brand and its consumers.
Our mission
A single global digital platform and a new CRM approach
Autonomous markets
Each market tailors its actions to its local communities, with 4 localised versions: United States, France, China and travel retail.
A personalised experience
A premium, modular, mobile-first experience, with a recommendation engine that adapts content visit after visit.
A CRM programme
New formats and a new rhythm to share the house's news (products, events, collaborations) and bring visitors back.
A shared vision, a platform that keeps improving
Wide built a shared vision with international marketing, the country teams and the range managers, then set up the core model and the localised versions: customer journeys, information architecture, art direction, design system, backlog, roadmap and KPIs, front-end and back-end development. Web analytics and UX analytics then drive the platform's continuous improvement.
Grand Prix Stratégies du Luxe 2020
Bronze, website
Top/Com Corporate 2021
Gold, design
Top/Com Corporate 2021
Bronze, website
- Luxury
- Digital experience
The project raised many fascinating creative challenges, but one of the most complex, in my view, was finding a digital language universal enough to engage very different cultures and audiences around the world. More than a showcase, this platform aims to build, over time, a genuine affinity with the brand, through increasingly personalised content and services.
Creative Director, Wide
An international platform to build?
Let's talk.
Core model, localised versions, CRM: let's discuss your digital set-up.
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