Journeys
Consistent omnichannel journeys for each brand, from e-commerce to retail.
Chemicals & pharmaceuticalsPierre Fabre
Pierre Fabre: one digital ecosystem for the group's brands
One Digital Ecosystem, from 2020 to 2022.
The project
Pierre Fabre needed to design omnichannel journeys for the group's brands (Avène, Klorane, Ducray, Furterer), while rationalizing its tools. Wide supported the “One Digital Ecosystem” project from 2020 to 2022.
The challenge
Design the omnichannel journeys for all of the group's brands, with a rationalization process built in.
Tools
Fewer tools and a shared foundation for all brands.
The solution
A design system and a content strategy
Design system
A consistent, effective customer experience across all of the brands' digital touchpoints.
Content strategy
Nurture the Avène brand, and build and maintain the relationship with its customers.
One Digital Ecosystem
E-commerce, e-retail and drive-to-store brought together in a single ecosystem.
Our
work
From analysis to continuous deployment: the seven steps of our support.
-
A review of the journeys of the group's different brands, to understand how customers move from one touchpoint to another today.
-
An audit of the sites and tools in place, and an analysis of their performance, to identify what works and what needs rationalizing.
-
A content strategy to nurture the Avène brand and build and maintain the relationship with its customers, spanning e-commerce, retail and drive-to-store.
-
A testing approach to validate journey and interface choices before rolling them out, then adjust them over time.
-
The design of the target omnichannel journeys (future journeys) for all of the group's brands, with tool rationalization built in.
-
A design system to deploy a consistent, effective customer experience across all digital touchpoints of the different brands.
-
Continuous deployment to keep the digital ecosystem alive and evolving over time.
One ecosystem for every brand
Learn more about our Design system offering
Avène, Klorane, Ducray, Furterer: a shared foundation for a consistent customer experience, from digital touchpoints to retail.
A multi-brand project?
Let's talk.
Omnichannel journeys and a shared design system: let's discuss your digital ecosystem.
Contact us
