The digital agency of the Talan group

IndustrySomfy

Somfy: a composable architecture for the B2B portal

A headless B2B site, decoupled from the existing IS.

A Somfy connected hub on a window sill, with a smartphone showing the app
ComposableHeadlessContentfulB2B

The project

Somfy's B2B journey relied on a CMS separate from the online store, making the experience and maintenance complex. Wide implemented a new B2B site through a decoupled, headless approach.

The challenge

Improve conversion while rationalizing tools.

01

Experience

A simpler B2B journey with a modern, high-performing shopping experience.

  • Improve conversion
  • Deliver a modern, high-performing shopping experience
02

Technical

Fewer tools to maintain, and a site built on the existing IS.

  • Rationalize tools
  • Build on the existing IS (Magento, Salesforce, ESB)
  • Simplify maintenance

The solution

A composable, decoupled, headless architecture

01

Headless B2B site

A frontend decoupled from the backend, evolving independently from the e-commerce IS.

02

Contentful

A headless CMS managing subsidiaries and countries through “spaces”.

03

IS integration

Natively integrated with the IS, with single sign-on (SSO).

04

Front-Commerce

A frontend layer reusing Magento for catalog, pricing and orders.

ContentfulFront-CommerceMagento

A portal ready to evolve

Learn more about our digital experience offering

Contentful is open to business app development, and Front-Commerce lets the frontend evolve independently from the existing e-commerce IS.

A B2B portal to rethink?
Let's talk.

A decoupled site that makes the most of your existing IS: let's discuss your architecture.

Contact us

Switzerland

Open
Geneva Esplanade de Pont-Rouge 9
1212 Lancy
Lausanne Place Saint-François 5
1003 Lausanne
+41 22 721 02 00

France

Open
Paris 91-95 rue Carnot
92300 Levallois-Perret
Lyon 131 Bd de Stalingrad
69100 Villeurbanne
+33 1 74 18 79 79

Spain

Open
Barcelona Carrer d'Aragó, 383, 10ma
08013 Barcelona