A collective commitment
Living together.
The “we”: public transport, a society on the move, “share”, “care”, ecology and the tl club for experiencing the city.
Transport & mobilitytl
Back to School 2023, the tl's 360° campaign
A back-to-school campaign driven by a new brand image, in the city and on screens, for the Lausanne region.
The project
22 campaigns designed, produced and rolled out in 13 months.
The public transport of the Lausanne region (tl) designs, organizes and operates mobility solutions every day for 326,000 passengers. Their mission is evolving: users, the passenger experience and its business value are now at the heart of every challenge. The customer relations department is tl's organizational answer to putting customer needs at the core of its mobility excellence strategy, and Wide supports it in 360° communication and marketing.
The strategy
In these times of collective awareness, the tl invite people to take action and to get the city moving, together and each at their own scale.
Individual realities
A natural need.
The “I”: everyday reality, pragmatic needs, personalized support and the app that makes life easier.
A 360° campaign, from the street to the screens
This campaign, one of the tl's most important of the year, is designed to shine on buses as well as on social media, on outdoor advertising in the city of Lausanne, at special events, on television and in cinemas. As the cherry on the cake, an impressive 4 m × 4 m poster was unveiled at the Flon.
- Public transport
- Customer relations
- Lausanne
The challenge this year was just as important, both for the new brand image driving this campaign and for the messages we wanted to convey: we are committed to our customers, to Lausanne and its region for sustainable mobility, and to supporting them ever better. The start of the school year is a key period, and we worked with the agency so that everyone can find their solution.
Head of customer, product and CRM marketing, tl
A large-scale
campaign
The result of meticulous work by the Wide team, who invested months bringing this ambitious project to life. The first client feedback is excellent.
22
commercial campaigns in 13 months
326k
passengers served every day
360°
buses, social media, outdoor, TV and cinema
A 360° campaign
to orchestrate?
Strategy, creation, production and media: let's talk about your next campaign.
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