The digital agency of the Talan group

Public sectorUNIL

A digital rebranding delivered in 8 days

How the design system structured by Wide let the University of Lausanne adapt all of its digital assets to its new identity.

The Géopolis, a University of Lausanne building, under a blue sky with autumn trees

The numbers

In 2025, Wide structured the University of Lausanne's design system. In early 2026, the university adopted a new visual identity. Thanks to the design system, the complete digital adaptation was delivered in record time.

8

Person-days

To deliver the complete digital adaptation of a new identity

-50%

less production time

Compared to an equivalent project without a design system in place

100%

WCAG AAA

All colors tested and compliant from delivery

Time-to-marketRebrandingScalability

Watch the case study as a video

A collaboration
in two phases

The UNIL project is more than a rebranding. It shows what a well-built design system is for: absorbing change without rebuilding everything.

01

Bringing the initial design system into compliance

Phase 1 - 2025

Delivery of a complete design system, connected to a governance model to maintain and evolve it

  • Token architecture (primitives, semantics, components)
  • Components built in Figma
  • Figma & Storybook synchronization
  • Governance: RACI, workflows, backlog
02

New identity, design system 2.0

Phase 2 - early 2026

Complete delivery in 8 days

  • Digital adaptation of the new identity delivered by another agency
  • WCAG AAA accessibility tests on all colors
  • Adaptation of some components
  • Automatic propagation through the token-first architecture

An identity to digitize to apply the new brand to the design system

Without the design system built the year before, adapting this identity to digital would have meant several weeks of work per interface. With the system in place, every design decision propagated automatically across all components.

With the design system

8 days

for the complete digital adaptation

  • Global tokens update
  • Components rebranded with no or only light manual touch-ups
  • Figma synchronized with Storybook
  • Palette tested and WCAG AAA compliant
  • Consistency across all sites

Without a design system

3-4×

longer to deploy

  • Manual rework of every component
  • Manual rollout of the new identity
  • Duplicated components that are hard to maintain
  • More time spent on checks and fixes
  • A risk of design and technical debt

The proof
in numbers

A design system is an investment that pays off with every new project.

8 j

of digital adaptation, complete rebranding delivered

59

components rebranded and synchronized

-50%

production time compared to an equivalent project without a design system

100%

of colors tested and WCAG AAA compliant

  • Higher education
  • Design system
  • Lausanne

We saved precious time. With the design system in place, we can adapt all our platforms quickly and consistently.

Novella Bellonia

Head of digital communication, UNIL

A design system that
absorbs change.

No design system yet? Now is the time to lay the foundations. Is yours drifting? We'll structure it.

Contact us

Switzerland

Open
Geneva Esplanade de Pont-Rouge 9
1212 Lancy
Lausanne Place Saint-François 5
1003 Lausanne
+41 22 721 02 00

France

Open
Paris 91-95 rue Carnot
92300 Levallois-Perret
Lyon 131 Bd de Stalingrad
69100 Villeurbanne
+33 1 74 18 79 79

Spain

Open
Barcelona Carrer d'Aragó, 383, 10ma
08013 Barcelona